A creative, visual and conceptual Director with bags of enthusiasm who knows a great ad comes from a great idea. Craig began his career as an Art Director in ad agencies like Mother and RKCR/Y&R. It was then the seed was planted and after seeing his ideas being shot by other directors (his first TV script he wrote featured Missy Elliot and was shot by Bryan Buckley) he decided that was what he had to do.
With directing award winning spots for clients like BBC, Paramount Pictures, The European Parliament, McVitie's and many more under his belt Craig is always seeking the next great idea.
He's won Cream awards for best low budget TV ad, 2007 & 2008 as well as being awarded The Times Viral of the Day.